White Revolution is the programme to increase the production of milk. White Revolution, also known as the "Operation Flood," was a dairy development program that was launched in India in 1970. The program aimed to increase milk production and make India self-sufficient in milk and dairy products.
The White Revolution was spearheaded by Dr. Verghese Kurien, who founded the National Dairy Development Board (NDDB) in 1965. The NDDB established a network of milk producers' cooperatives across India and introduced modern milk processing and marketing techniques. The program also focused on animal breeding, veterinary care, and the supply of balanced cattle feed to improve milk yields.
The White Revolution was successful in increasing milk production in India from 22 million tonnes in 1970 to 146 million tonnes in 2018, making India the largest milk-producing country in the world. The program also helped to improve the socio-economic status of rural milk producers, particularly women.
The White Revolution had a significant impact on the Indian economy and society. Some of the key impacts of the White Revolution are:
1) Increased milk production: The White Revolution succeeded in increasing milk production in India from 22 million tonnes in 1970 to 146 million tonnes in 2018, making India the largest milk-producing country in the world. This increased production was achieved through the establishment of a network of milk producers' cooperatives, the introduction of modern milk processing and marketing techniques, and improved animal breeding, veterinary care, and supply of balanced cattle feed.
2) Improved rural economy: The White Revolution helped to improve the socio-economic status of rural milk producers, particularly women. The cooperatives established under the program provided a steady source of income for millions of rural people and helped to reduce poverty in rural areas.
3) Self-sufficiency in milk production: Prior to the White Revolution, India was heavily dependent on imports of milk and dairy products. The program succeeded in making India self-sufficient in milk production, reducing the country's dependence on imports and saving valuable foreign exchange.
4) Technological advancements: The White Revolution introduced modern milk processing and marketing techniques in India, which helped to improve the quality of milk and dairy products and increase their shelf life. The program also brought about technological advancements in the areas of animal breeding, veterinary care, and cattle feed.
5) Employment generation: The establishment of milk producers' cooperatives under the program generated employment opportunities for millions of people in rural areas.
Overall, the White Revolution had a profound impact on India's dairy industry and rural economy, and it continues to be a significant driver of growth and development in the country.
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